Roku frozen, stuck on a loading screen, or just acting strange? Before assuming something’s broken, a reset solves the vast majority of these issues — and there are a few different ways to do it depending on whether your remote is cooperating.

⚡ Quick Answer

For most issues, go to Settings > System > Advanced system settings > Factory reset. If your remote isn’t working or the screen is completely frozen, use the physical reset button (a small pinhole on most Roku devices) instead — hold it for about 10 seconds with a paperclip or similar tool.

Method 1: Factory Reset Through Settings (Easiest)

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Go to Settings

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Select System

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Select Advanced system settings

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Select Factory reset, then confirm using the on-screen code

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Wait for the device to restart and walk through setup again

Before you factory reset: This erases all installed channels, saved logins, and personal settings. Make sure you know your Roku account password and any streaming service logins before starting.

Method 2: Physical Reset Button (No Remote Needed)

Every Roku device has a small physical reset button — usually a tiny recessed pinhole rather than a regular button, so you’ll need something thin like a paperclip or SIM ejector tool.

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Locate the reset button on your specific device — check the back, bottom, or side depending on your Roku model

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Press and hold it for about 10 seconds

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Release once the light starts blinking, and wait for the Roku logo to reappear

💡 Pro Tip This physical button always performs a full factory reset — there’s no “quick restart only” version with the physical button. If you just want a simple restart without erasing anything, use Settings > System > Power > System restart instead.

Method 3: Simple Restart (No Data Lost)

If you just want to restart the device without wiping anything, this is the gentler option worth trying first:

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Go to Settings > System > Power

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Select System restart

Which Method Should You Use?

SituationBest Method
Minor glitches, sluggish menusSimple restart (no data lost)
Persistent issues restart doesn’t fixFactory reset through Settings
Remote unresponsive or screen frozenPhysical reset button
Selling or giving away the deviceFactory reset (either method)

Fixing Common Issues

I can’t find the reset button on my device
Location varies by model — check Roku’s official support site for your specific model’s button placement.
The reset didn’t fix my problem
If a factory reset doesn’t resolve the issue, it may be a network or HDMI connection problem rather than something reset can fix — see our troubleshooting guide for other common fixes.
Do I lose my streaming subscriptions after resetting?
No — subscriptions are tied to your accounts on each app’s servers, not stored on the device itself.

Quick Questions People Ask

Does resetting fix buffering issues?
Usually not — buffering is almost always a network speed issue rather than something a reset addresses.
Will I need to reactivate my Roku after a factory reset?
Yes — you’ll go through the standard setup process again, including linking your Roku account.
Is the reset process the same on Roku TVs and Roku streaming sticks?
Yes — the Settings menu path is identical across the entire current Roku lineup, though physical reset button placement varies by device.

Final Thoughts

Most Roku problems come down to one of these three resets — start with the gentlest option (simple restart) and work your way up only if needed. Keep the physical button method in your back pocket for the rare time your remote itself is the problem.

Need more Roku help? Our full Roku guide covers setup, WiFi connection, and other common fixes.